I’ve launched (and relaunched) web sites, written books, cover stories, content for major digital properties and blogs, created biographies and marketing materials for celebrities and entertainment brands, launched iPad apps and social media campaigns as well as produced radio shows and written for TV. My media experience stretches from the teen market (CosmoGIRL! and Seventeen) to lifestyle (Glamour, Candace Bushnell’s Sirius radio show) to straight up pop culture (OK!, Us Weekly, MTV and more). My books range from celebrity biographies to lifestyle guides to novels (all for the teen/tween audience).
I take pride in my ability to create and define an editorial voice, manage staff, hire esteemed writers, utilize my strong connections with celebrities and experts to create content, set up strategic partnerships, grow the brands I work on beyond their comfort level and represent the brands I work with on radio and TV.
I was the editorial director for OKMagazine.com where I led the site relaunch and more than tripled traffic. Now I'm out on my own to bring my expertise and passion to a wide range of outlets all at once. I look forward to hearing from you!
I’m a writer, editor, producer, talent booker and editorial visionary. I have nearly 20 years experience that spans print, radio, TV and digital. I'm also the proud author of five books including the middle grade novel Doggy Divas: Roxy's Rules. I consider myself a BIG thinker and love going for the unexpected when it comes to creating content. To me, it's all about building an audience and giving them a reason to come back over and over again.
I've interviewed an eclectic list of celebrities for cover stories and features including Ashton Kutcher, Hayden Panettiere, Matthew McConaughey, Jessica Simpson, Anne Hathaway, Martha Stewart, Steven Tyler and MANY more! The stories I have to share after spending time with such a wide range of stars are even more hilarious, interesting and crazy than you think! My contacts are vast and I can book big name talent too.